Generic Domain Names Are Golden

Why are companies willing to pay millions for a generic domain name?

Alan Hack beautifully illustrates how the Almond Board of California worked with teams worldwide to reposition California almonds in the marketplace and ensure maximum exposure of their messaging to their target audiences.

See partial list below of companies and the domains they own.

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Company Domains Acquired
1-800 Contacts Contacts.com
Amazon Podcast.com
AOL Games.com
AT&T Mobile.com
Audacity Radio.com
Bank of America Loans.com
Barnes & Noble Books.com
Block.One Voice.com
Carl’s Jr Burgers.com
Citibank Mortgage.com
CoStar Group Homes.com
Dell CloudComputing.com
Discover StudentLoan.com
Disney Kid.com, Video.com
Dotdash Brides.com
DSW Shoes.com
Dreyers IceCream.com
E! Online Gossip.com
eHealth Medicare.com
Elkay Sink.com
Epicurious Gourmet.com
Expedia Group Hotels.com
Expedia Travel CarRentals.com
Fandango Movies.com
Fidelity 401k.com
Getty Images Photos.com
GoDaddy DomainNames.com
History Channel History.com
Honda Motorcycles.com
Intel Chips.com, PC.com
Intuit Payroll.com
Kraft Foods Dessert.com
Kao Brands DrySkin.com
Land O’ Lakes Baking.com
MLB Candy.com
Mannington Mills Floors.com
Mastercard Priceless.com
Microsoft Docs.com, Office.com
Nat. Geographic Documentary.com
NBA Media Heat.com
Nestlé Meals.com
Peet’s Coffee Coffee.com
PetSmart Dogs.com, Pets.com
Procter & Gamble Toothpaste.com
Ralph Lauren Polo.com
Rapaport Group Diamonds.com
Red Ventures CreditCards.com
Toys“R”Us® Toys.com
Travelocity Vacations.com
Vail Resorts SkiRentals.com
Viacom Film.com
Zappos Clothes.com

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