Generic Domain Names Are Golden
Why are companies willing to pay millions for a generic domain name?
Alan Hack beautifully illustrates how the Almond Board of California worked with teams worldwide to reposition California almonds in the marketplace and ensure maximum exposure of their messaging to their target audiences.
See partial list below of companies and the domains they own.
To see even more, click here.
| Company | Domains Acquired |
|---|---|
| 1-800 Contacts | Contacts.com |
| Amazon | Podcast.com |
| AOL | Games.com |
| AT&T | Mobile.com |
| Audacity | Radio.com |
| Bank of America | Loans.com |
| Barnes & Noble | Books.com |
| Block.One | Voice.com |
| Carl’s Jr | Burgers.com |
| Citibank | Mortgage.com |
| CoStar Group | Homes.com |
| Dell | CloudComputing.com |
| Discover | StudentLoan.com |
| Disney | Kid.com, Video.com |
| Dotdash | Brides.com |
| DSW | Shoes.com |
| Dreyers | IceCream.com |
| E! Online | Gossip.com |
| eHealth | Medicare.com |
| Elkay | Sink.com |
| Epicurious | Gourmet.com |
| Expedia | CarRentals.com |
| Expedia | Hotels.com |
| Expedia | VacationRentals.com |
| Fandango | Movies.com |
| Fidelity | 401k.com |
| Getty Images | Photos.com |
| GoDaddy | DomainNames.com |
| History Channel | History.com |
| Honda | Motorcycles.com |
| Intel | Chips.com, PC.com |
| Intuit | Payroll.com |
| Kraft Foods | Dessert.com |
| Kao Brands | DrySkin.com |
| Land O’ Lakes | Baking.com |
| MLB | Candy.com |
| Mannington Mills | Floors.com |
| Mastercard | Priceless.com |
| Microsoft | Docs.com, Office.com |
| Nat. Geographic | Documentary.com |
| NBA Media | Heat.com |
| Nestlé | Meals.com |
| Peet’s Coffee | Coffee.com |
| PetSmart | Dogs.com, Pets.com |
| Procter & Gamble | Toothpaste.com |
| Ralph Lauren | Polo.com |
| Rapaport Group | Diamonds.com |
| Red Ventures | CreditCards.com |
| Toys“R”Us® | Toys.com |
| Travelocity | Vacations.com |
| Vail Resorts | SkiRentals.com |
| Viacom | Film.com |
| Zappos | Clothes.com |
Learn More:
- The Holy Grail of Generic Domain Names
- The Power Six Elements
- Mind Share Increases Sales
- Mind Share Equals Market Share
- Why Domain Names Matter
- Value of a Premium Domain Name
- Chinese Companies, Global Domain Names
- Generic Domain Names Are Golden
- Characteristics of Premium Domain Names
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