Characteristics of Premium Domain Names

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It is a “.COM”.

“.COM” is the most recognized domain extension in the world. Most people assume that all business websites end in .com and will check it first.

It is credible.

The .com extension is also the most credible of them all. If your business website isn’t a .com, people question your trustworthiness.

It is one word.

One-word domain names are the most powerful brand assets because they are MUCH easier to remember, much easier to refer, and much easier to market.

It is descriptive.

Descriptive domain names describe what visitors will find. In other words, correct recall translates into extremely valuable brand equity.

It is generic.

A brand with a word that is used by millions of people every day is extremely valuable because it is perpetually reinforced at no cost to you.

There is only one unique instance of every generic name in the world, thus the great demand for these domains.

It is catchy and evocative.

People are much more likely to remember a brand if they have an emotional reaction to it. That human-to-brand connection is sought after like the Holy Grail.

It is short.

Short domain names are easier to remember, easier to share, and have less chance of typos. They directly affect the success of businesses.

It is easy to remember.

If people cannot remember the name of your website, a) all of the time, money, manpower, and resources you used to promote your brand are wasted, and b) your most powerful marketing tool – word-of-mouth – is of no use.

It has multiple meanings.

Words with multiple meanings and that can be used in different parts of speech are especially valuable because they can be used in so many creative ways to more effectively capture mind share.


Why does it matter?

For all that is written about this topic, what is often assumed but not said often enough is that premium domain names make you more money.

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