Value of a Premium Domain Name

In today’s world, meaningful, generic, descriptive domain names are of equal if not more value than company names themselves.

Test it yourself – if ice cream comes to mind, will “Dreyers” be your first thought? Or might you look up instead?

“Premium domain names are expensive for the simple reason that the ease with which customers can remember and access them means that they help websites gain a critical advantage in today’s competitive marketplace.”

Michael Gargiulo
Forbes Councils Member
Forbes Technology Council

It is the reason why Block.One paid $30 million for, why Jamie Siminoff nearly bankrupted his company to buy, and why countless others are willing to spend 7-8 figures to acquire “best in class” domains.

10 Benefits of Premium Domains
15 Case Studies & CEO Testimonials

Alan Dunn:

  • “A great domain name saves you money, improves company culture, provides brand protection, encourages employees, inspires designers, increases brand value, commands authority and saves employee/customer time trying to spell.”
  • “A bad domain name provides headaches, (un)inspires others, causes brand confusion, lowers morale, leads to higher advertising costs, jeopardizes email security and never starts a conversation.”

Frank Shilling, Jeffrey Gabriel:

“Generic, descriptive domain names are so rare, there just aren’t enough good ones to go around.”

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