In today’s world, meaningful, generic, descriptive domain names are of equal if not more value than company names themselves.
Test it yourself – if ice cream comes to mind, will “Dreyers” be your first thought? Or might you look up IceCream.com instead?
“Premium domain names are expensive for the simple reason that the ease with which customers can remember and access them means that they help websites gain a critical advantage in today’s competitive marketplace.”
Forbes Councils Member
Forbes Technology Council
“Generic, descriptive domain names are so rare, there just aren’t enough good ones to go around.” “There are a finite number of dictionary words in the English language.”
Frank Shilling, Jeffrey Gabriel
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