Chinese Companies, Global Domain Names

U.S. companies have long understood the value and the marketing power of using short and memorable .COM domain names to capture global market share and to command trust and respect in their industries.

Only in recent years are Chinese companies realizing that short, relevant domain names directly impact their global authority, reputation, and sales.

China. The New King of Domains.
Direct visits lead to spectacular prices in China
China’s newest investment craze …
Companies in China still prefer short .com domains

“Good domains are rare — very rare — and with such rarity comes value and prestige. Most people would love to own a domain like money.com, but very few have the means. Furthermore, very few great domains are even available for sale.” – NameCorp

微信 – When Weixin rebranded to WeChat.com, it doubled its overseas users in under 6 months from 50 million to 100 million.  Later, Weixin acquired We.com for $8 million.

小米 – Xiaomi acquired Mi.com for $3.6 million to improve their name recognition as they expanded into international markets.  Mi.com is MUCH easier to remember than ‘Xiaomi.com’.

京东 – Jing Dong paid US$5 million for JD.com, upgrading from 360buy.com. They enjoyed a savings of $20 million per year in search engine advertising.

奇虎 – Qihoo 360 (China) paid $17 million for the domain name 360.com to increase its name recognition for potential customers outside China.

Ctrip.com – China’s biggest travel booking company paid millions to acquire the website Trip.com. Why? For international expansion.

Even governments are in on the game.

The Chinese government, by way of China Radio International, acquired China.com for $11.5 million to bolster the country’s global reputation.


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