Examples of Usage

ORIENTED began as an online community in Taiwan before pivoting into a business network across Asia Pacific and then worldwide via the ORIENTED Happy Hours.

Since 2002, more than 1,000 events have been held around the world, bringing global professionals together for face-to-face networking – a critical aspect of the Asia business culture.

Creative Marketing Copy:

  • ORIENTED Taipei (view)
  • ORIENTED on Chinamerica Radio (audio)
  • ORIENTED in Shanghai (view)
  • ORIENTED Happy Hours (view)
  • ORIENTED on the Radio with Real Time Beijing (audio)
  • ORIENTED in the News (view)
  • ORIENTED in Silicon Valley (view)
  • ORIENTED Monster Martini (view)
  • ORIENTED at the Grand Hyatt Taipei (view)
  • ORIENTED in London (view)
  • ORIENTED Advertisers (view)
  • ORIENTED inside EVA’s Inflight Magazine (view)
  • ORIENTED Members (view)
  • ORIENTED Sponsorship (view)
  • “If you’re not ORIENTED, you’re not anywhere!” (view)
  • ORIENTED in Sydney (view)
  • ORIENTED T-Shirts (view)
  • ORIENTED in Agenda Magazine Beijing (view)
  • ORIENTED Around The World (view)
  • ORIENTED with Otterbox (view)
  • ORIENTED with the South China Morning Post (view)
  • ORIENTED Newsletters (view)
  • ORIENTED Events Calendar (view)
  • ORIENTED Online Community (view)
  • ORIENTED with the Beijing Chambers of Commerce (view)
  • ORIENTED Dialogue & Exchange (view)
  • ORIENTED Standee (view)
  • ORIENTED Job Openings (view)
  • ORIENTED with CKGSB in Asia Pacific (view)
  • ORIENTED with CKGSB in North America (view)
  • Tagline: “Get Oriented to the Orient!” (view)

Financial Impact

There was no marketing or PR budget to speak of.

Zero.

Yet ORIENTED.ORG became the #1 English language destination site in Taiwan, and ORIENTED.COM became the largest professional network of its kind worldwide. With 19 chapters around the world, ORIENTED consistently attracted highly-educated, bilingual, upwardly-mobile professionals.

Sponsorships and partnerships were formed with media companies, MBA programs, trade associations, tech conferences, corporate sponsors, international career fairs, chambers of commerce, and community groups of all kinds. And press coverage ran on both sides of the Pacific – from the Taipei Times, ICRT, Lonely Planet Guide, Eva Air’s inflight magazine, to the Shanghai Daily, RealTime Beijing, the South China Morning Post, AsianWeek, the Oregonian, and many more.

With only 1 FTE, how was all of that even remotely possible?

That the services resonated directly with the target audience was an important factor, alongside the very high standards that permeated throughout the organization. But it was the powerful marketing assets of the brand name – together with the instant credibility and global authority that one-word domains command – that was key to significant growth and expansion.

Being perceived as the authority elevated the brand to a higher level, setting it apart from the competition, and it amplified the ever powerful word-of-mouth marketing. People brought their colleagues and friends, not only introducing them to ORIENTED but literally bringing them through the front door.

In other words, the networking events not only provided real value to the attendees, but also served as a marketing channel and customer acquisition mechanism that paid for itself.

It was an incredible phenomenon to witness.

The power of just one word.

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