Mind Share Increases Sales

Generic domain names have a huge advantage over non-generics in advertising, outperforming them by a whopping 42%.

“Because generic domains are memorable, intuitive, referable, and credible, they have the opportunity to go BEYOND the traditional marketing channels into … word-of-mouth marketing.” – Alan Hack

Consider this:

  • Word-of-mouth marketing results in 5x more sales than paid media impressions
  • Brands that elicit a strong, emotional response are 3x more powerful in WOM than brands that do not
  • 88% of consumers place the highest level of trust in personal recommendations from people they know
  • 64% of marketing executives say that WOM is the most effective form of marketing

These statistics further underscore why companies will pay millions for generic, descriptive domain names.

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