Generic Domain Names Are Golden

Below is just a partial list of generic, descriptive domain names that were acquired by companies for a variety of reasons.

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Company	Domains Acquired
1-800 Contacts	Contacts.com
Amazon	Podcast.com
AOL	Games.com
AT&T	Mobile.com
Audacity	Radio.com
Bank of America	Loans.com
Barnes & Noble	Books.com
Block.One	Voice.com
Carl’s Jr	Burgers.com
Citibank	Mortgage.com
CoStar Group	Homes.com
Dell	CloudComputing.com
Discover	StudentLoan.com
Disney	Kid.com, Video.com
Doorbot	Ring.com
Dotdash	Brides.com
DSW	Shoes.com
Dreyers	IceCream.com
E! Online	Gossip.com
eHealth	Medicare.com
Elkay	Sink.com
Epicurious	Gourmet.com
Expedia	CarRentals.com
Expedia	Hotels.com
Expedia	VacationRentals.com
Fandango	Movies.com
Fidelity	401k.com
Getty Images	Photos.com
GoDaddy	DomainNames.com
History Channel	History.com
Honda	Motorcycles.com
Intel	Chips.com, PC.com
Intuit	Payroll.com
Kraft Foods	Dessert.com
Kao Brands	DrySkin.com
Land O’ Lakes	Baking.com
MLB	Candy.com
Mannington Mills	Floors.com
Mastercard	Priceless.com
Microsoft	Docs.com, Office.com
Nat. Geographic	Documentary.com
NBA Media	Heat.com
Nestlé	Meals.com
Peet’s Coffee	Coffee.com
PetSmart	Dogs.com, Pets.com
Procter & Gamble	Toothpaste.com
Ralph Lauren	Polo.com
Rapaport Group	Diamonds.com
Red Ventures	CreditCards.com
Toys“R”Us®	Toys.com
Travelocity	Vacations.com
Vail Resorts	SkiRentals.com
Viacom	Film.com
Zappos	Clothes.com

Alan Hack beautifully illustrates how the Almond Board of California repositioned California almonds in the marketplace and optimized exposure to their target audiences using Almonds.com.

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Brand ORIENTED
Domain Names for Purchase

Characteristics of Premium Domain Names

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Alan Hack explains what makes domain names incredibly powerful and thus valuable when used strategically in marketing and business development.

It is a “.COM”.

“.COM” is the most recognized domain extension in the world. Most people assume that all business websites end in .com and get confused if they don’t.

It is credible.

The .com extension is also the most credible of them all. If your business website isn’t a .com, people question your trustworthiness.

It is one word.

One-word domain names are the most powerful brand assets because they are MUCH easier to remember and thus MUCH easier to refer.

It is descriptive.

Descriptive domain names describe what visitors will find. In other words, correct recall translates into extremely valuable brand equity.

It is generic.

A brand with a word that is used by millions of people every day is extremely valuable because it is perpetually reinforced at no cost to you. There is only one unique instance of every generic name in the world, thus the great demand.

It is catchy and evocative.

People are much more likely to remember a brand if they have an emotional reaction to it. That human-to-brand connection is sought after like the Holy Grail.

It is short.

Short domain names are easier to remember, easier to share, and have less chance of typos. They directly affect the success of businesses.

It is easy to remember.

If people cannot remember the name of your website, a) all of that time and money you used to promote your brand are wasted, and b) your most powerful marketing tool – word-of-mouth – is of no use.

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Brand ORIENTED
Domain Names for Purchase