Ted Talks of Asia

The ORIENTED Dialogue & Exchange Series gave young professionals a unique opportunity to dialogue with and hear directly from industry leaders about market trends and developments in China.

The first Dialogue & Exchange was held in Shanghai, and the speakers included the Country Manager of the Walt Disney Internet Group, Editor-in-Chief & Chairman of FORTUNE China Magazine, and more. The event was attended by 100+ industry professionals, effectively launching the speaker series forward.

Think of oriented.org as the non-profit arm to oriented.com.

Ebay.com –> Ebay.org
Google.com –> Google.org
HP.com –> Packard.org
Oriented.com –> Oriented.org
Walmart.com –> Walmart.org

ORIENTED Dialogue & Exchange
Past Events & Speakers

“China’s Media Markets — The Last Great Frontier” (view)

Moderator: Clancy Houston, Shanghai Market Leader, Burson-Marsteller
Carter Agar – Country Manager, The Walt Disney Internet Group
Thomas Gorman – Editor-in-Chief & Chairman, FORTUNE China Magazine
Luo Yan – Producer & CEO, Silver Dream Productions
Richard Robinson – Vice President, Linktone

“Career Development in China” (view)

Moderator: Clancy Houston, Managing Director, Burson-Marsteller China
Eugene Dorris – General Manager, Professional Way
Jeff Hasenfratz – Managing Director, Mindsight Talent Management Services
AJ Hu – Managing Director, HuiJie Consulting/The JLJ Group

“Investing in China: Will the Boom Continue?” (view)

Richard Wang – Managing Director, ChinaVest
Stephen Green – Senior Economist, Standard Chartered Bank
Michael T. Hart – Head of Research – Greater China (North), Jones Lang LaSalle
Kenneth Rhee – Head of Investment Operations, Shanghai Dragon Investment

“Overcoming Entrepreneur Challenges” (view)

Thomas G. Tsao – Partner, Gobi Investment Consulting (Shanghai)
Philip Xiao – Co-Founder, Profex
Stephen Leong – Chief Financial Officer, CapAdTV
Danyeu Cheng – Founder, Ruzzi
Rossana Hu – Founder, NERI & HU, architects of Three on the Bund

“Consumer Marketing: The Success of New Mediums & Events” (view)

David Turchetti – Director of Digital Marketing, 21 Communications
Ranjit Singh – Global Head of Marketing Solutions, Mobile 2 Win
Marcus John – Senior VP, Managing Director China, IMG Asia-Pacific

“Corporate Social Responsibility and China” (view)

Murray King – Chief Representative, APCO
Carine Seror – WWF China
Mark Steele – President, ITT Industries (China); President, American Chamber of Commerce Shanghai CSR Committee
Carolyn Wu – Global Issues Manager, Nike

“Discovering China – Future of China Travel & Tourism” (view)

Jeanette Chen – General Manager, Changfeng Oceanworld
Glen Hingley – CEO, Classic Travel
Ralph Grippo – VP & Area General Manager, Ritz-Carlton Shanghai

“Paying Your Taxes in China” (view)

Freeman Bu – PricewaterhouseCoopers
William Leong – Willsonn Partners
Daniel Zhou – Shanghai Jiahua CPAs

“Cards and Loyalty Programs in China”

Moderator: Jane Bai – Marketing Director, Pepsi Asia-Pacific
Daniel Borin – Founder & Director, Enjoy China
Julien Rochard – Business Development, Accor Services Shanghai
Henry Winter – Chief Executive Officer, SmartClub

Learn More:

Quick Links:

Brand ORIENTED
Domain Names for Purchase

Mind Share Increases Sales

Generic domain names have a huge advantage over non-generics in advertising, outperforming them by a whopping 42%.

“Because generic domains are memorable, intuitive, referable, and credible, they have the opportunity to go BEYOND the traditional marketing channels into … word-of-mouth marketing.” – Alan Hack

Consider this:

Word-of-mouth marketing results in 5x more sales than paid media impressions
Brands that elicit a strong, emotional response are 3x more powerful in WOM than brands that do not
88% of consumers place the highest level of trust in personal recommendations from people they know
64% of marketing executives say that WOM is the most effective form of marketing

These statistics further underscore why companies will pay millions for generic, descriptive domain names.

Learn More:

Quick Links:

Brand ORIENTED
Domain Names for Purchase

Characteristics 域名的优势

English Version

它以 “.com”为后缀。 .com 后缀是世界上最受认可和信赖的域名后缀。大多数人认为所有的商务网站均以.com结尾并会首先对其进行确认。

你有即时的可信度。这个品牌能够立即给你可信度和国际的知名度。

它是易记的。能让人很容易记住你的品牌是非常重要的特色。如果人们不记得您的网站的域名，a）您将浪费您用于推广品牌的所有时间、金钱和资源，和 b）您最强大的营销工具 – 口碑营销 – 将变得毫无用处。

它是短域名。一个简短的英文网域 (网域名称) 不但容易记，容易分享也减少了被拼错的机会。它直接影响了企业的成功机会。
它是单字域名。由一个单字组成的网域名称，本身就是项强有力的品牌资产。它既好记又好行销。
它具有吸引力且易引起情感共鸣。人们更容易记住一个可以马上建立直接情感联系的词或短语。
它是通用域名。通用域名因这些原因而富有价值。世界上每个通用域名都是独一无二的。
它是描述性域名。描述性域名描述访问者将会看到的内容，例如，如果ORIENTED.COM关于旅游业，搜索行业, 或于亚洲有关的，那么与域名和网站内容毫无关联性的情况相比。准确想起该域名的可能性更高。

它让你马上产生共鸣。当你听到这个网站能够帮你 “get oriented to the Orient”，你会会心的一笑，太绝了，所以每一次遇到 oriented 的字，你自然会想到它。这个文字上的绝妙巧合，因为望文生义，自然会把两者连在一块儿。

它用于日常对话。一个被大众熟知的词做为品牌是无价的，因为它是一种不断提醒。您不需要花费任何钱得到这个不断增强品牌推广。

它有多层意思。所有英文单字中，包涵这么多种意思的还真不多。这种特质极为罕见。

它本身就具有行销的能力。因为“oriented”有这么多种意思并且能被用于言语的不同部分, 所以独具强有力的行销功能。例如 “进入状况！” (Get oriented!)，“你进入状况了吗？” (Are you oriented?)，“适应北京了” (Oriented in Beijing)，“适应上海了” (Shanghai oriented)，“面向家庭” (family oriented)，等等。

它有文字印刷优势。如果公司英文名字很长，各式各样的广告（印刷，网络，广告牌，电视广告，小册子上，名片，等等）和营销都会产生问题。每多一个字都会减少吸引力而显得不专业。

它拥有高投资回报率。在争取全球主导和品牌认知上，以下所有的优势都将为公司省下大笔的广告和行销费用 = 更高利润率。你有优势的竞争。

它拥有真正的商业潜能。ORIENTED.COM 域名适用于不同行业，其出现顺应和切合今天的市场。

为什么这么重要?

Quick Links:

ORIENTED Brand
Domain Names for Purchase