Competitive Advantage
Premium Domain Name
The domain name ORIENTED.COM meets all of the qualifications of an ultra-premium domain name.
- It is a “.COM”.
- It is credible.
- It is one word.
- It is descriptive.
- It is generic.
- It is catchy and evocative.
- It is short.
- It is easy to remember.
Global Ubiquity
The word “oriented” first appeared in the early 1900’s. Today, it is used every day by millions of people.
As a global brand, it is reinforced in people’s minds around the world – every single day – on its own accord.
Because the word “oriented” has multiple meanings, it can be used in any number of ways to capture mindshare.
- 東方 – The Orient, the East
- 亞洲 – Asia, countries of Asia
- 方向 – Positioned to a particular direction
- 定方位 – Get one’s bearings
- 為本 – Tendency towards a certain disposition
- 適應環境 – Acclimate to a new environment
- 適應憲法 – Adapt to a new situation
- “向東方著眼!” – “Get oriented to the Orient!”
Double-meaning taglines – like “Get oriented to the Orient!” – are especially effective for brand recall because neural connections are made and stored in different parts of the brain.
Stephen Houraghan explains the science behind this phenomenon.
Multiple Parts of Speech
“Oriented” is among the elite of brandable words in the entire English-language dictionary because it can be used as four different parts of speech:
As such, it can be strategically and creatively positioned in a multitude of ways to effectively capture brand recall – an extremely rare and very powerful marketing trait.
Multiple Literary Devices
Now, because “oriented” has multiple meanings, and because it can be used in different parts of speech, it can also be used as a polyptoton, an antananclasis, a pun, and many other literary devices to even further solidify brand recall.
In fact, a campaign slogan or tagline like “Get oriented to the Orient!” can be especially difficult to forget. (?)
Now that you have read this far, how much do you wanna bet that you will think about ORIENTED.COM, every time you see or hear the word “oriented”? Chances are, you will. And you may even smile just a little when you do.
Emotional Attributes
Emotionally-engaged consumers not only buy more from a brand but also tend to be more loyal to the brand.
Emotional traits of “oriented”:
- Positive connotation
- Sense of forward motion
- Evocative and compelling
- Sense of hope, opportunity
- Going in the right direction
- Definitive and inspirational
Total # of synonyms: 197
“Companies spend millions … by incorporating music, sounds, images, vivid color and celebrities to trigger huge sensory responses towards their product, company or innovation. An emotional response towards a name is the human-to-brand connection that is sought after like the Holy Grail. If customers feel drawn to something, loyalty … is sure to follow.”
– Kyra Dawson
Harvard Business Review
The New Science of Customer Emotions
ZinZin Branding Agency
Evocative Names Make The Most Powerful Brand Names
Complexity, Depth & Texture
With all of these high-impact traits combined, the ability to apply nuance, implication, and connotation in marketing not only helps to convey ideas and emotions with much greater precision, it also exudes an air of sophistication, authority, and higher intelligence – very much like 成語.
Said differently, some companies do great damage to themselves with their “global” brands, signaling (to those in the know) that management lacks even the most basic understanding of brand research – pilot testing, survey, and analysis – and doesn’t understand the very audience it is trying to attract.
Not oriented.
Test your IQ – can you see the triple meaning in “not oriented”?
Undeniable Proof of Concept
For over a decade, ORIENTED’s core service has been its real-life, face-to-face, business networking events for its 45,000 members worldwide. More than 1,000 events have been held in 19 cities, consistently attracting highly-educated, global professionals who speak at least two languages and travel frequently.
And all of that plus so much more was accomplished with just ONE full-time employee – Christine Hsu the founder – and NO marketing budget.
Zero.
Zip.
Zilch.
Nada.
Therefore, one can only conclude that either Christine was an absolute ROCK STAR of epic proportions!
OR …
The ORIENTED brand speaks for itself, and carries its own weight in gold.
A Decade of Goodwill
The global network, the relationships that were formed over a ten-year span and that have carried forward since, and the goodwill and solid reputation of ORIENTED – due in no small part to the organization’s standards of excellence – are of intangible value, regardless of who ends up acquiring the assets, or how ORIENTED may pivot.
Global Authority
Even amongst the world’s most valuable domain names, it is extraordinarily rare to have this many built-in brand assets to effectively capture global mindshare and command authority.
It is the ever elusive and yet very real X-Factor that enables ORIENTED to squash the competition and totally dominate, no matter the industry or vertical.
To make an offer, click here.