Competitive Advantage

Premium Domain Name

The domain name ORIENTED.COM meets all of the qualifications of an ultra-premium domain name.

  • It is short.
  • It is generic.
  • It is credible.
  • It is a “.COM”.
  • It is one word.
  • It is descriptive.
  • It is easy to remember.
  • It is catchy and evocative.

Global Ubiquity

The word “oriented” first appeared in the early 1900’s. Today, it is used every day by millions of people.

As a global brand, it is reinforced in people’s minds around the world – every single day – on its own accord.

Multiple Definitions

Because the word “oriented” has multiple meanings, it can be used in any number of ways to capture mindshare.

  • 東方 – The Orient, the East
  • 亞洲 – Asia, countries of Asia
  • 方向 – Positioned to a particular direction
  • 定方位 – Get one’s bearings
  • 為本 – Tendency towards a certain disposition
  • 適應環境 – Acclimate to a new environment
  • 適應憲法 – Adapt to a new situation
  • “向東方著眼!” – “Get oriented to the Orient!”

Double-meaning taglines – like “Get oriented to the Orient!” – are especially effective for brand recall because neural connections are made and stored in different parts of the brain.

Stephen Houraghan explains the science behind this phenomenon.

Multiple Parts of Speech

“Oriented” is among the elite of brandable words in the entire English-language dictionary because it can be used as four different parts of speech:

As such, it can be strategically and creatively positioned in a multitude of ways to more effectively capture brand recall – an extremely rare and very powerful marketing trait.

Multiple Literary Devices

Now, because “oriented” has multiple meanings, and because it can be used in different parts of speech, it can also be used as a polyptoton, an antananclasis, a pun, and many other literary devices to even further solidify brand recall.

In fact, a campaign slogan or tagline like “Get oriented to the Orient!” can be especially difficult to forget. (?)

After reading this, chances are good that you will think about us every time you come across the word “oriented”. You may even smile a little, for you will have become oriented, too.

Emotional Attributes

Emotionally-engaged consumers not only buy more from a brand but also tend to be more loyal to the brand.

Emotional traits of “oriented”:

  • Positive connotation
  • Sense of forward motion
  • Evocative and compelling
  • Sense of hope, opportunity
  • Going in the right direction
  • Definitive and inspirational

Total # of synonyms: 197

“Companies spend millions … by incorporating music, sounds, images, vivid color and celebrities to trigger huge sensory responses towards their product, company or innovation. An emotional response towards a name is the human-to-brand connection that is sought after like the Holy Grail. If customers feel drawn to something, loyalty … is sure to follow.”

– Kyra Dawson

Harvard Business Review (video)
The New Science of Customer Emotions

ZinZin Branding Agency
Evocative Names Make The Most Powerful Brand Names

Complexity, Depth & Texture

With all of these high-impact traits combined, the ability to apply nuance, implication, and connotation in marketing not only helps to convey ideas and emotions with much greater precision, it also exudes an air of sophistication, authority, and higher intelligence – much akin to 成語.

Said differently, some companies do great damage to themselves with their “global” brands, signaling (to those in the know) that management either:

  • Doesn’t understand the very audience it is trying to attract
  • Doesn’t have even a basic understanding of brand research – pilot testing, survey, and analysis – when choosing a truly outstanding global brand
  • Doesn’t even realize that their brand is inferior, and/or
  • Doesn’t mind leaving money on the table

Not oriented.

Test your IQ – can you see the triple meaning in “not oriented”?

Proof of Concept

For over a decade, ORIENTED’s core service has been its real-life, face-to-face, business networking events for its 45,000 members worldwide. More than 1,000 events have been held in 19 cities, consistently attracting highly-educated, global professionals who speak at least two languages and travel frequently. And all of that plus so much more was accomplished with just one full-time employee and NO marketing budget.

Therefore, one can only conclude that either the founder was an international ROCK STAR of epic proportions! Or… the ORIENTED brand speaks for itself, and carries its own weight in gold.

A Decade of Goodwill

The global network of international professionals, the relationships that were formed over a ten-year span and that have carried forward since, and the goodwill and solid reputation of ORIENTED are of intangible value, regardless of who acquires the IP and assets, or how ORIENTED may pivot.

Global Authority

Even amongst the world’s most valuable domain names, it is extraordinarily rare to have this many built-in brand assets – otherwise known as its intrinsic value – to effectively capture global mindshare and command authority.

It is the ever elusive and yet very real X-Factor that enables ORIENTED to squash the competition and totally dominate, no matter the industry or vertical.

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