Examples of Usage

ORIENTED.ORG began as an online network in Taiwan before it pivoted to ORIENTED.COM, expanded across Asia Pacific, and then spread worldwide.

The ORIENTED Happy Hours, its signature service, consistently attract well-educated and upwardly-mobile professionals who speak at least two languages and travel frequently.

Creative Marketing Copy:

  • ORIENTED Taipei (view)
  • ORIENTED on Chinamerica Radio (audio)
  • ORIENTED in Shanghai (view)
  • ORIENTED Happy Hours (view)
  • ORIENTED on the Radio with Real Time Beijing (audio)
  • ORIENTED in the News (view)
  • ORIENTED in Silicon Valley (view)
  • ORIENTED Monster Martini (view)
  • ORIENTED at the Grand Hyatt Taipei (view)
  • ORIENTED in London (view)
  • ORIENTED Advertisers (view)
  • ORIENTED inside EVA’s Inflight Magazine (view)
  • ORIENTED Members (view)
  • ORIENTED Sponsorship (view)
  • “If you’re not ORIENTED, you’re not anywhere!” (view)
  • ORIENTED in Sydney (view)
  • ORIENTED T-Shirts (view)
  • ORIENTED in Agenda Magazine Beijing (view)
  • ORIENTED Around The World (view)
  • ORIENTED with Otterbox (view)
  • ORIENTED with the South China Morning Post (view)
  • ORIENTED Newsletters (view)
  • ORIENTED Events Calendar (view)
  • ORIENTED Online Community (view)
  • ORIENTED with the Beijing Chambers of Commerce (view)
  • ORIENTED Dialogue & Exchange (view)
  • ORIENTED Standee (view)
  • ORIENTED Job Openings (view)
  • ORIENTED with CKGSB in Asia Pacific (view)
  • ORIENTED with CKGSB in North America (view)
  • Tagline: “Get Oriented to the Orient!” (view)

Financial Impact

There was no marketing budget to speak of. Zero. Yet ORIENTED.ORG became the #1 English language destination site in Taiwan (renamed Forumosa.com). And ORIENTED.COM became the largest network of its kind worldwide.

Sponsorships and partnerships were formed with media companies, MBA programs, trade associations, tech conferences, corporate sponsors, international career fairs, chambers of commerce, and community groups of all kinds. And press coverage ran on both sides of the Pacific – from the Taipei Times, ICRT, Lonely Planet Guide, Eva Air’s inflight magazine, to the Shanghai Daily, RealTime Beijing, the South China Morning Post, AsianWeek, the Oregonian, and many more.

With only ONE full-time employee, how was all of this even remotely possible?

That the services resonated directly with the target audience was an important factor, alongside the very high standards that permeated throughout the organization. But it was the powerful marketing assets of the brand name – together with the instant credibility and global authority that one-word domains command – that was key to its rapid growth and expansion.

Being perceived as the authority elevated the brand to a higher level, set it apart from the competition, attracted high-caliber professionals at every level, and amplified the ever powerful word-of-mouth marketing.

The face-to-face networking events not only provided real value to the upwardly-mobile professionals who attended, but they also served as BOTH an effective marketing vehicle and customer acquisition platform that paid for itself. People would bring their friends and colleagues to the ORIENTED Happy Hours, not only introducing them to ORIENTED but literally bringing them through the front door.

It was an incredible phenomenon to witness – the power of just one word – due to its competitive advantages.

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