The previous owners of oriented.com didn’t spend any money on marketing because people identified with the brand almost immediately, loved the clever play on words – “Get oriented to the Orient!” – and intuitively understood its value.
ORIENTED Happy Hours
(2002-2014) More than 1,000 offline networking events were held in 19 cities across 4 continents. It was the largest network of its kind for international professionals interested in Asian business and partnerships. Face-to-face relationship building is an innate aspect of the Asian business culture.
ORIENTED Events Calendar
San Francisco Bay Area
(2008-2012) The ORIENTED Calendar was the “go to” place for many of the leading Asian organizations in the Bay Area to promote their events. See example.
ORIENTED Dialogue & Exchange
(2004–2006) These business seminars attracted speakers such as the chairman of FORTUNE China Magazine, the country manager of Walt Disney Internet Group, and the GM of the Ritz-Carlton Shanghai.
ORIENTED Discussion Forums
(1999–2002) oriented.org was the #1 English-language community website in Taipei. It enabled the foreign community to exchange information and help each other get acclimated to Taipei. See news articles.