Creative Marketing Copy
(2002-2012) ORIENTED.COM was a global network of international professionals interested in Asian business and partnerships. With 50,000 members worldwide and chapters across Asia Pacific, North America, Australia and Europe, more than 1,000 networking events were held in 19 cities.
(1999-2002) ORIENTED.ORG was the #1 English-language, online community site in Taipei and was featured in all three of the English newspapers in Taiwan, both English radio stations, Eva Airlines’ in-flight magazine, and other media outlets before spinning off into ORIENTED.COM (see above).
- ORIENTED Taipei (view)
- ORIENTED on Chinamerica Radio (audio)
- ORIENTED in Shanghai (view)
- ORIENTED Happy Hours (view)
- ORIENTED on the Radio with Real Time Beijing (audio)
- ORIENTED in the News (view)
- ORIENTED in Silicon Valley (view)
- ORIENTED Monster Martini (view)
- ORIENTED at the Grand Hyatt Taipei (view)
- ORIENTED in London (view)
- ORIENTED Advertisers (view)
- ORIENTED inside EVA’s Inflight Magazine (view)
- ORIENTED Members (view)
- ORIENTED Sponsorship (view)
- “If you’re not ORIENTED, you’re not anywhere!” (view)
- ORIENTED in Sydney (view)
- ORIENTED T-Shirts (view)
- ORIENTED in Agenda Magazine Beijing (view)
- ORIENTED Around The World (view)
- ORIENTED with Otterbox (view)
- ORIENTED with the South China Morning Post (view)
- ORIENTED Newsletters (view)
- ORIENTED Events Calendar (view)
- ORIENTED Online Community (view)
- ORIENTED with the Beijing Chambers of Commerce (view)
- ORIENTED Dialogue & Exchange (view)
- ORIENTED Standee (view)
- ORIENTED Job Openings (view)
- ORIENTED with CKGSB in Asia Pacific (view)
- ORIENTED with CKGSB in North America (view)
- Tagline: “Get Oriented to the Orient!” (view)
Sponsorships and partnerships were formed with media companies, MBA programs, trade associations, tech conferences, corporate sponsors, international career fairs, chambers of commerce, and community groups of all kinds. And press coverage ran on both sides of the Pacific – from the Taipei Times, ICRT, Lonely Planet Guide, Eva Air’s inflight magazine, to the Shanghai Daily, RealTime Beijing, the South China Morning Post, AsianWeek, the Oregonian, and many more.
Power of the ORIENTED Brand
With only one full-time employee and no marketing budget to speak of, how was all of this possible?
That the services resonated directly with the target audience was an important factor. But it was the powerful marketing assets of the brand name – together with the instant credibility and global authority that one-word domains command – that was key to its rapid growth and expansion.
Being perceived as the authority elevated the brand to a higher level, set it apart from the competition, attracted high-caliber professionals at every level – from event attendees and organizers to third-party vendors and community partners – which amplified the ever powerful word-of-mouth marketing.
It was an incredible phenomenon to witness – the power of just one word – due to its superior advantages.
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