Why Domain Names Matter

This, my friends, is the pièce de résistance.

For all that is written about why premium domain names are so valuable – in the hundreds if not thousands of articles on the web about this topic – what is often assumed but not emphasized nearly enough is that ultimately, premium domain names make you more money.

It’s just that simple.

Your domain name is, in effect, the storefront of your business. It needs to express who you are, what you do, and what products or services you offer. In so doing, more customers will come your way, which increases the likelihood that you will make more money.

Who doesn’t want to make more money?

And there’s more. Beyond making more money are many other indirect benefits that ultimately – brace yourself – make you more money.

For example – consciously or subconsciously, justified or not, people are inclined to view premium domain names as the authority in their respective industries.  More customers will buy from you, and funding and partnerships are more attainable, because premium domain names command instant trust and credibility. All of which (drum roll please!) makes you more money. Ka-ching!

Which would YOU be inclined to trust more – DoorBot.com or Ring.com?  What the heck is a door bot, you ask?  A robot that acts like a door?  A door that looks like a robot?  And therein lies the problem.

What else?  If your domain name is generic and descriptive, customers will already know what they will find on your website, which means you save on advertising and marketing dollars to explain your services.  And if you do not need to pay for marketing and ad campaigns, year after year after year, that means you are making more money.  Again, ka-ching!

Word-of-mouth referrals are more likely when people can remember your domain name, which means an increase in direct traffic to your website.  Organic traffic will be greater, which means you spend less money on PPC advertising.  And because your domain name matches what customers use in searches, you further benefit from SEO, increased page ranking, and quality traffic.   All of which makes you more money.

The list goes on and on.

Why a premium domain name makes sense

Premium domain name: Their value and why they cost so much

Why premium domain names are worth the investment

Lesser known benefits of owning a premium domain

One final point about how important it is to choose a really good domain name, and that is:

Your reputation matters.

What people think of your domain name matters. So if you choose a domain name that has no meaning, or it is a word that is spelled incorrectly or is intentionally missing letters, there will be people who will think that it is ridiculous, and that you must be ridiculous, too.

Let’s be clear. You do not want this.

Generic Domain Names Are Golden

Why are companies willing to pay millions for a generic domain name? What do they know that you don’t?

Watch the video below of Alan Hack who beautifully illustrates why the Almond Board of California worked with teams across the globe to reposition California almonds in the marketplace and ensure maximum exposure of almond-related messages to its target audiences.

Below is just a partial list of companies and the domain names they own.

To see more, click here.

Company Domains Acquired
Amazon Podcast.com
AOL Games.com
AT&T Mobile.com
Bank of America Loans.com
Barnes & Noble Book.com, Books.com
British Sky Broadcasting Sky.com
Block.One Voice.com
Broadway Theater.com, Theaters.com
Carl’s Jr Burgers.com
CBS Interactive Radio.com, Search.com, Store.com
Citibank Mortgage.com, StudentLoan.com
CNN/Time Inc. Money.com, Health.com
Condé Nast Brides.com, Gourmet.com
Dell Technologies CloudComputing.com
Disney Video.com, FamilyFun.com, Kid.com
Dreyers IceCream.com
E! Online Gossip.com
Elkay Sink.com
Expedia Travel CarRentals.com
Fandango Movies.com
Fashion One Production.com
Fidelity Funds.com, 401k.com
Getty Images Photos.com
History Channel History.com
Honda Motorcycles.com
Intel Chips.com, PC.com
Intuit Apps.com, Payroll.com
Kraft Foods CreamCheese.com, Dessert.com
Kao Brands DrySkin.com
Land O’ Lakes Baking.com
Mannington Mills Floors.com
Mastercard Priceless.com
Microsoft Docs.com, Office.com
National Geographic Documentary.com
NBA Media Ventures Heat.com
Nestlé Meals.com
Peet’s Coffee Coffee.com
Procter & Gamble Toothpaste.com
Ralph Lauren Polo.com, Rugby.com
Rocky Mountain Bicycles Bikes.com
Travelex Escapes.com
Travelocity Vacations.com
TravelZoo Fly.com
Vail Resorts SkiRentals.com
Viacom Film.com
Zappos Clothes.com