Portfolio
OrientedAir.com
OrientedAirline.com
OrientedAirlines.com
OrientedCruises.com
OrientedCruise.com
Oriented.com
AsianEvents.com
BeefNoodleSoup.com
OrientedAir.com
OrientedAirline.com
OrientedAirlines.com
OrientedCruises.com
OrientedCruise.com
Oriented.com
AsianEvents.com
BeefNoodleSoup.com
U.S. companies have long understood the value and the marketing power of using short and memorable .COM domain names to capture global market share and to command trust and respect from consumers.
Only in recent years are Chinese companies realizing that short, relevant domain names directly impact their global authority, reputation, and sales. Some examples below:
京东 – Jing Dong paid US$5 million to acquire JD.com, upgrading from 360buy.com. They enjoyed a savings of $20 million/year in search engine advertising. You do the math… !
奇虎 – Qihoo 360 (China) paid $17 million for the domain name 360.com to boost its global profile.
微信 – When Weixin rebranded to WeChat.com, it doubled its overseas users in under 6 months from 50 million to 100 million. Later, Weixin acquired We.com for $8 million.
小米 – Xiaomi acquired Mi.com for $3.6 million to improve their name recognition as they expanded into international markets. Mi.com is MUCH easier to remember than ‘Xiaomi.com’.
Ctrip.com – One of the largest travel booking companies in the world, China’s biggest travel booking company acquired Trip.com in 2017. While the terms of the deal weren’t disclosed, the takeaway is why they did it – for international expansion.
Even the Chinese government is in on the game. By way of China Radio International, it acquired China.com for $11.5 million to bolster the country’s reputation.
Why are companies willing to pay millions for a generic domain name? What do they know that you don’t?
Watch the video below of Alan Hack who beautifully illustrates why the Almond Board of California worked with teams across the globe to reposition California almonds in the marketplace and ensure maximum exposure of almond-related messages to its target audiences.
Below is just a partial list of companies and the domain names they own.
To see more, click here.
Company | Domains Acquired |
---|---|
Amazon | Podcast.com |
AOL | Games.com |
AT&T | Mobile.com |
Bank of America | Loans.com |
Barnes & Noble | Book.com, Books.com |
British Sky Broadcasting | Sky.com |
Block.One | Voice.com |
Broadway | Theater.com, Theaters.com |
Carl’s Jr | Burgers.com |
CBS Interactive | Radio.com, Search.com, Store.com |
Citibank | Mortgage.com, StudentLoan.com |
CNN/Time Inc. | Money.com, Health.com |
Condé Nast | Brides.com, Gourmet.com |
Dell Technologies | CloudComputing.com |
Disney | Video.com, FamilyFun.com, Kid.com |
Dreyers | IceCream.com |
E! Online | Gossip.com |
Elkay | Sink.com |
Expedia Travel | CarRentals.com |
Fandango | Movies.com |
Fashion One | Production.com |
Fidelity | Funds.com, 401k.com |
Getty Images | Photos.com |
History Channel | History.com |
Honda | Motorcycles.com |
Intel | Chips.com, PC.com |
Intuit | Apps.com, Payroll.com |
Kraft Foods | CreamCheese.com, Dessert.com |
Kao Brands | DrySkin.com |
Land O’ Lakes | Baking.com |
Mannington Mills | Floors.com |
Mastercard | Priceless.com |
Microsoft | Docs.com, Office.com |
National Geographic | Documentary.com |
NBA Media Ventures | Heat.com |
Nestlé | Meals.com |
Peet’s Coffee | Coffee.com |
Procter & Gamble | Toothpaste.com |
Ralph Lauren | Polo.com, Rugby.com |
Rocky Mountain Bicycles | Bikes.com |
Travelex | Escapes.com |
Travelocity | Vacations.com |
TravelZoo | Fly.com |
Vail Resorts | SkiRentals.com |
Viacom | Film.com |
Zappos | Clothes.com |