Chinese Companies, Global Domain Names

U.S. companies have long understood the value and the marketing power of using short and memorable .COM domain names to capture global market share and to command trust and respect from consumers. 

Only in recent years are Chinese companies realizing that short, relevant domain names directly impact their global authority, reputation, and sales.  Some examples below:

京东 – Jing Dong paid US$5 million to acquire JD.com, upgrading from 360buy.com. They enjoyed a savings of $20 million/year in search engine advertising.  You do the math… !

奇虎 – Qihoo 360 (China) paid $17 million for the domain name 360.com to boost its global profile.

微信 – When Weixin rebranded to WeChat.com, it doubled its overseas users in under 6 months from 50 million to 100 million.  Later, Weixin acquired We.com for $8 million.

小米 – Xiaomi acquired Mi.com for $3.6 million to improve their name recognition as they expanded into international markets.  Mi.com is MUCH easier to remember than ‘Xiaomi.com’.

Ctrip.com – One of the largest travel booking companies in the world, China’s biggest travel booking company acquired Trip.com in 2017. While the terms of the deal weren’t disclosed, the takeaway is why they did it – for international expansion.

Even the Chinese government is in on the game. By way of China Radio International, it acquired China.com for $11.5 million to bolster the country’s reputation.

Generic Domain Names Are Golden

Why are companies willing to pay millions for a generic domain name? What do they know that you don’t?

Watch the video below of Alan Hack who beautifully illustrates why the Almond Board of California worked with teams across the globe to reposition California almonds in the marketplace and ensure maximum exposure of almond-related messages to its target audiences.

Below is just a partial list of companies and the domain names they own.

To see more, click here.

Company Domains Acquired
Amazon Podcast.com
AOL Games.com
AT&T Mobile.com
Bank of America Loans.com
Barnes & Noble Book.com, Books.com
British Sky Broadcasting Sky.com
Block.One Voice.com
Broadway Theater.com, Theaters.com
Carl’s Jr Burgers.com
CBS Interactive Radio.com, Search.com, Store.com
Citibank Mortgage.com, StudentLoan.com
CNN/Time Inc. Money.com, Health.com
Condé Nast Brides.com, Gourmet.com
Dell Technologies CloudComputing.com
Disney Video.com, FamilyFun.com, Kid.com
Dreyers IceCream.com
E! Online Gossip.com
Elkay Sink.com
Expedia Travel CarRentals.com
Fandango Movies.com
Fashion One Production.com
Fidelity Funds.com, 401k.com
Getty Images Photos.com
History Channel History.com
Honda Motorcycles.com
Intel Chips.com, PC.com
Intuit Apps.com, Payroll.com
Kraft Foods CreamCheese.com, Dessert.com
Kao Brands DrySkin.com
Land O’ Lakes Baking.com
Mannington Mills Floors.com
Mastercard Priceless.com
Microsoft Docs.com, Office.com
National Geographic Documentary.com
NBA Media Ventures Heat.com
Nestlé Meals.com
Peet’s Coffee Coffee.com
Procter & Gamble Toothpaste.com
Ralph Lauren Polo.com, Rugby.com
Rocky Mountain Bicycles Bikes.com
Travelex Escapes.com
Travelocity Vacations.com
TravelZoo Fly.com
Vail Resorts SkiRentals.com
Viacom Film.com
Zappos Clothes.com