This, my friends, is the pièce de résistance.
For all that is written about why premium domain names are so valuable – in the hundreds if not thousands of articles on the web about this topic – what is often assumed but not emphasized nearly enough is that ultimately, premium domain names make you more money.
It’s just that simple.
Your domain name is, in effect, the storefront of your business. It needs to express who you are, what you do, and what products or services you offer. In so doing, more customers will come your way, which increases the likelihood that you will make more money.
Who doesn’t want to make more money?
And there’s more. Beyond making more money are many other indirect benefits that ultimately – brace yourself – make you more money.
For example – consciously or subconsciously, justified or not, people are inclined to view premium domain names as the authority in their respective industries. More customers will buy from you, and funding and partnerships are more attainable, because premium domain names command instant trust and credibility. All of which (drum roll please!) makes you more money. Ka-ching!
Which would YOU be inclined to trust more – DoorBot.com or Ring.com? What the heck is a door bot, you ask? A robot that acts like a door? A door that looks like a robot? And therein lies the problem.
What else? If your domain name is generic and descriptive, customers will already know what they will find on your website, which means you save on advertising and marketing dollars to explain your services. And if you do not need to pay for marketing and ad campaigns, year after year after year, that means you are making more money. Again, ka-ching!
Word-of-mouth referrals are more likely when people can remember your domain name, which means an increase in direct traffic to your website. Organic traffic will be greater, which means you spend less money on PPC advertising. And because your domain name matches what customers use in searches, you further benefit from SEO, increased page ranking, and quality traffic. All of which makes you more money.
The list goes on and on.
One final point about how important it is to choose a really good domain name, and that is:
Your reputation matters.
What people think of your domain name matters. So if you choose a domain name that has no meaning, or it is a word that is spelled incorrectly or is intentionally missing letters, there will be people who will think that it is ridiculous, and that you must be ridiculous, too.
Let’s be clear. You do not want this.