Ida has a penchant for telling stories. Spins, hooks and angles for the love of her day-job, Public Relations; or as an extra curricular do, freelance writing for various publications such as Asia, Inc. and China Connections.

Ida's past contributions are fueled by the passion of making a difference and giving back to community. When living in Adelaide, she was the youngest Board member appointed by the Premier of State to South Australia's (SA) Multicultural and Ethnic Affairs Commission.

Other involvements include Young Variety Club of SA, Adelaide City Council Young Ambassadors, A Different Corner Productions, Adelaide Festival Theatre Advocates Group, to name a few.

Ida joins the ORIENTED Sydney Team in 2005 with her experience in relationship building, event management and advocacy.