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Our Audience PDF version
ORIENTED members typically have at least 8-10 years of work experience and are affectionately called "BMWs" - bilingual, mid-career, Western- trained professionals - who share a common interest in Asian business and partnerships.
Our members represent an extremely-targeted, affluent, and upwardly-mobile cross section of the population, worldwide.
- Western Professionals
This group includes professionals from around the world who now live and work in Asia or travel frequently to the region for business (first gen. Westerners in Asia, "expats, halfpats").
Also included are Western professionals currently living outside of Asia who are interested in pursuing career and/or business opportunities there.
- Asian Professionals
In Asia, these are professionals who were born and raised in the region and have a strong understanding of Western cultures and business practices, either through overseas education/work experience or via employment with MNCs operating in Asia.
Outside of Asia are those who were born and raised in Asia but are working or studying abroad (first gen. Asians in U.S., "immigrants").
- Asian/Western Professionals
This category includes Asian Americans, Chinese Americans, Chinese Canadians, and other bicultural, bilingual professionals.
Many have strong family ties and business connections in Asia and are starting their own companies there.
- Local Professionals
This group includes local professionals who aren't necessarily interested in the international experience but want to expand their networks and meet new people. This group includes Chinese nationals in China, U.S. professionals in the U.S., and so forth.
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Snapshot Demographics
- To date, we have just over 30,000 members, with more than 50% living and working in Asia and many others that travel extensively to and from the region.
- 85% single; 15% married
- Age range: Late 20's to mid-40's
- Average age: 33
- Gender:
- Highly-educated - Over 94% have college degrees. More than 40% have higher degrees or are currently enrolled in a graduate program
- More than 80% are bilingual to some degree
- Have the highest average disposable income of all other demographic groups in their age range
- Hold middle-management positions and higher with multinational companies or are running their own businesses
- Travel extensively on both domestic and international routes
- Are tech-savvy, heavy users of the Internet and major purchasers of consumer electronics, luxury items, and name brand products
- Enjoy entertainment, fine dining, arts & culture, sports & recreation
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